Coca-Cola Trio Inflorescencia

LeandroArts_AllGraftsLaidBare_Coca-Cola_Inflorescencia_trio
20” x 34”. Ink and graphite on paper. 2009

A rhizomatic “plant” made with the shared typography of the Coca-Cola logo. The inflorescence of the ‘plant’ are made from the unique global variants of the Coca-Cola brand. I made this particular piece after learning this little story: Coca-Cola was widely available in the middle east markets before distribution in Israel. Fearing a boycott, Coca-Cola resisted offering their product to Israeli consumers. Eventually the company conceded and immediately upon releasing the Hebrew lettered bottles a multitude of subversive knockoffs entered the market, most notably Mecca-Cola which donated a part of their profits to anti-Israeli organizations. This drawing recounts that narrative by using the English, Hebrew, Arabic and knockoff brands in one unified organism.